For example, blogger Syd Lexia wrote on his fairly spartan site that the buckets only hit a very small age range that made them of limited use for anyone old enough to be considered school-age. Anyone who was anyone had one of these dang pails.įor the most part, these pails are considered legendary, but some were skeptical about their overall value. It turned a few cents of petroleum byproduct into something of a status symbol on one of the busiest kid-centric nights of the year. But the Halloween Pumpkin Happy Meal represented true marketing genius. “So we created McDonald’s Halloween Gift Certificates.” Many of us are parents, too,” one ad went. “Many parents have become concerned about treats their children receive at Halloween. And during the 1970s, McDonald’s franchisees around the country distributed Halloween gift certificates from stores around the country, and promoted the gift certificates as a safer option at a time when myths about razorblades in apples were rampant. Per the company, in its early years, franchisees would hand out bags for Happy Meal-purchasing children to carry their trick-or-treat goodies in. But the Halloween theme was something McDonald’s excelled at, perhaps even more than Christmas.
#Pumpkin buckets series
A few years earlier, the chain had started offering a series of Happy Pails, which effectively made the container itself a toy. It wasn’t McDonald’s first endeavor on the pail front-far from it.
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